Partner Analytics
Track the performance of your partner connections
5 min read
Partner Analytics
Track how your partner connections are performing with detailed analytics.
Analytics Overview
On the Partner Network page, you'll see:
- Total Partners: Your active connection count
- Clicks Received: Traffic sent to you by partners
- Clicks Given: Traffic you sent to partners
- Net Clicks: The balance between received and given
Individual Partner Stats
For each partner, track:
- Total clicks sent to your site
- Total clicks you sent to them
- Click trend over time
- Last click date
Performance Insights
High-Performing Partners
Partners sending you significant traffic are valuable—consider featuring them more prominently.
Low-Performing Partners
Partners with zero clicks might need:
- Better placement on their site
- A conversation about mutual promotion
- Replacement with more engaged partners
Click Tracking
Every click between partner sites is tracked:
- Source: Which partner sent the visitor
- Time: When the click happened
- Referrer: The page they came from
Optimizing Performance
- Test display positions - Footer vs sidebar vs dedicated page
- Use compelling descriptions for your listing
- Partner with relevant businesses that share your audience
- Promote your partners on social media for reciprocity
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