Target Audience

Define who you want to reach.

Why Define Your Audience?

• Focused marketing messages
• Better content creation
• Improved AI suggestions
• Higher conversion rates

Creating Customer Personas

Basic Demographics

• Age range
• Gender
• Location
• Income level
• Education

Psychographics

• Values
• Interests
• Pain points
• Goals

Behavior

• How they find services
• Decision-making process
• Preferred communication

Example Personas

Home Services

Name: Suburban Sue
Age: 35-55
Status: Homeowner
Income: $80-150K
Pain: "I need reliable service fast"
Finds: Google search, neighbor recommendations

Photography

Name: Bride-to-Be Bella
Age: 25-35
Status: Engaged
Budget: $3-8K for photography
Pain: "I want beautiful, stress-free photos"
Finds: Instagram, wedding blogs, referrals

Setting in Deiza

1. Go to Settings > Business Profile
2. Find "Target Audience" section
3. Describe your ideal customer
4. AI uses this for personalization

Using Audience Info

Your target audience influences:

• Website copy and imagery
• Blog topics
• AI assistant advice
• Marketing recommendations