Analytics Overview

Understand how your website and business are performing.

Where to Find Analytics

• Website analytics: Go to Sites, select a website, click the Analytics tab
• Business metrics: View the Overview dashboard for revenue, leads, and invoice stats
• Visibility scores: Go to Visibility for SEO scoring and discoverability signals

What Deiza Tracks

Website Analytics

• Page views
• Unique visitors
• Traffic sources (direct, Google, social, partners)
• Popular pages
• Device and browser breakdown

Business Metrics

• Total revenue
• Lead count
• Conversion rate
• Invoice status
• Customer growth

Dashboard Metrics

Revenue Dashboard

See at a glance:

• Monthly revenue
• Comparison to last month
• Paid vs. pending invoices
• Average invoice value
• ROI on your Deiza subscription

Lead Metrics

• New leads this month
• Lead sources
• Conversion rate
• Lead-to-customer time

Understanding Your Data

Traffic Sources

Conversion Rate

Conversion Rate = Customers / Total Leads × 100

Example: 10 customers from 50 leads = 20% conversion rate

Using Insights

• High traffic, low conversions: Improve your calls-to-action
• Low traffic: Focus on SEO and marketing
• High bounce rate: Improve page content/speed
• Top pages: Create more similar content