Visibility Score
Understand and improve your website visibility score
Visibility Score
The Visibility Score is a single number (0-100) that tells you how discoverable your website is across search engines, AI tools, and local directories. Go to Dashboard > Visibility to see your scores.
How the Score is Calculated
The composite score is a weighted average of four sub-scores:
| Sub-score | Weight | What it measures |
|---|---|---|
| SEO | 40% | Page title, meta description, custom domain, published status |
| Local | 30% | Business location set, directory submissions, business category |
| Content | 20% | Number of sections, FAQ section present, business context filled in |
| AI Search | 10% | Business context quality for AI tools like ChatGPT and Perplexity |
Score Ratings
| Score | Rating |
|---|---|
| 80 - 100 | Excellent |
| 60 - 79 | Good |
| 40 - 59 | Needs improvement |
| 0 - 39 | Poor |
What Affects Each Sub-score
SEO Score (40%)
- Set a meta title (adds 10 points)
- Write a meta description (adds 10 points)
- Connect a custom domain (adds 5 points)
- Remove Deiza branding — signals a professional presence (adds 5 points)
- Publish your website (adds 5 points)
Edit these in the SEO Settings panel within your website editor.
Local Score (30%)
- Set your business location (adds points)
- Set a business category (adds points)
- Submit to at least one directory (adds points)
- Submit to more directories for a higher score
See Local SEO and Directories Overview for guides.
Content Score (20%)
- Add at least 3 sections to your website
- Add more sections for a higher score (8+ is ideal)
- Include an FAQ section — a strong signal for search engines
- Fill in your business context in Settings > Business Profile
AI Search Score (10%)
- Complete your Settings > Business Profile with rich context: services, target audience, location, and unique selling points
- The more detailed your business context, the higher this score
Improvement Actions
The Visibility page shows a list of recommended actions specific to your site. Each action shows the expected score impact. Work through them from highest impact to lowest.
Per-Site Scores
If you have multiple websites, each gets its own score. Click any website row in the Visibility dashboard to see its detailed breakdown and recommendations.
Score Updates
Scores are recalculated automatically when you update your website, business profile, or directory listings. Check back after making changes to see your new score.