Blog Analytics

Measure your blog's impact and improve over time.

Key Metrics

Views

Total page views for each post

Unique Visitors

Individual people reading your content

Average Time

How long people spend reading

Bounce Rate

Percentage who leave without action

Post Performance

View performance for each post:

• Views over time
• Traffic sources
• Top posts ranking

Traffic Sources

Where readers come from:

• Organic Search: Google, Bing
• Direct: Typed URL or bookmark
• Social: Facebook, LinkedIn, etc.
• Referral: Links from other sites

Popular Content

Identify what works:

• Top performing posts
• Topics that resonate
• Content to create more of

Using Insights

Double Down

Create more content like top performers

Improve

Update underperforming posts:

• Better titles
• More depth
• Updated information

Promote

Share top content:

• Social media
• Email newsletter
• Guest posts