Lead Scoring

Automatically identify your most promising leads.

How Lead Scoring Works

Deiza assigns a score (1-100) based on:

Engagement Signals

• +20: Filled out contact form
• +15: Requested a quote
• +10: Visited pricing page
• +5: Opened your email
• +10: Multiple website visits

Business Fit

• +20: Matches your ideal customer
• +15: In your service area
• +10: Business email (vs personal)
• +5: Complete contact info

Behavior

• +15: Fast response time
• +10: Asked detailed questions
• -10: Unresponsive
• -20: Marked as spam

Using Lead Scores

Priority View

Sort leads by score to focus on the best opportunities

Score Indicators

• 🔥 Hot (80-100): Contact immediately
• 🟢 Warm (50-79): Good potential
• 🟡 Cool (20-49): Nurture needed
• ⚪ Cold (1-19): Low priority

Using Scores

Lead scores are displayed on each contact card in the Leads list. Sort by score to prioritize outreach and focus on the highest-potential opportunities first.