Google Business Profile

Your Google Business Profile is your most important listing.

Why It's Important

• Appears in Google Search
• Shows in Google Maps
• Displays reviews
• Shows hours, photos, services
• Free advertising

Setting Up

Claim Your Profile

1. Go to business.google.com
2. Search for your business
3. Claim or create listing
4. Verify (postcard, phone, or email)

Complete Information

Fill in everything:

• Business name (exact)
• Address
• Phone number
• Website
• Hours
• Categories
• Services
• Description

Add Photos

• Logo
• Cover photo
• Interior/exterior
• Team photos
• Work examples

Optimization Tips

Categories

• Choose primary category carefully
• Add secondary categories
• Be specific

Services

List all services with descriptions and prices

Posts

Share updates regularly:

• Offers
• Events
• News
• Photos

Q&A

Answer common questions proactively

Monitoring

Reviews

Respond to all reviews (see Responding to Reviews)

Insights

Check your performance:

• Views
• Searches
• Actions (calls, directions, website)
• Photo views

Updates

Keep information current:

• Holiday hours
• Temporary closures
• New services