SEO Basics

Get found by customers searching online.

What is SEO?

SEO (Search Engine Optimization) helps your website appear in search results when people look for services like yours.

Why SEO Matters

• Free traffic: Organic visits don't cost per click
• Trust: People trust organic results
• Local customers: Appear when locals search
• Long-term: Benefits compound over time

Key SEO Elements

On-Page SEO

Title Tags

What appears in search results:

Austin Emergency Plumber | 24/7 Service | ABC Plumbing

Meta Descriptions

The description below your title:

Need a plumber now? ABC Plumbing offers 24/7 emergency 
service in Austin. Licensed, insured, same-day appointments. 
Call 555-1234.

Headings

Organize content with H1, H2, H3 tags

Content

Valuable, keyword-rich content

Technical SEO

• Fast loading speed
• Mobile-friendly design
• Secure (HTTPS)
• Clean URLs

Deiza handles technical SEO automatically!

Off-Page SEO

• Backlinks from other sites
• Local directory listings
• Social media presence
• Reviews