UTM Tracking
Track marketing campaigns with UTM parameters
5 min read
UTM Tracking
Track the effectiveness of your marketing campaigns with UTM parameters.
What are UTM Parameters?
UTM parameters are tags added to URLs to track traffic sources:
https://yoursite.deiza.io/?utm_source=facebook&utm_medium=social&utm_campaign=spring_saleUTM Parameters
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Traffic source | facebook, google, newsletter |
| utm_medium | Marketing medium | social, cpc, email |
| utm_campaign | Campaign name | spring_sale, new_product |
Creating UTM Links
Manual Method
Add parameters to any URL:
yoursite.deiza.io?utm_source=instagram&utm_medium=socialUsing a UTM Builder
Use Google's Campaign URL Builder or similar tools for consistent formatting.
Tracking UTM Data
Deiza automatically captures UTM parameters:
- Visitor clicks your UTM link
- Parameters are recorded
- View in Analytics > Sources
- Filter by campaign
Best Practices
- Be consistent: Use lowercase, no spaces
- Be specific: Name campaigns clearly
- Track everything: Add UTM to all marketing links
- Review regularly: Identify top-performing campaigns
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