UTM Tracking

# UTM Tracking

Track the effectiveness of your marketing campaigns with UTM parameters.

What are UTM Parameters?

UTM parameters are tags added to URLs to track traffic sources:

https://yoursite.deiza.io/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale

UTM Parameters

| Parameter | Purpose | Example |

|-----------|---------|---------|

| utm_source | Traffic source | facebook, google, newsletter |

| utm_medium | Marketing medium | social, cpc, email |

| utm_campaign | Campaign name | spring_sale, new_product |

Creating UTM Links

Manual Method

Add parameters to any URL:

yoursite.deiza.io?utm_source=instagram&utm_medium=social

Using a UTM Builder

Use Google's Campaign URL Builder or similar tools for consistent formatting.

Tracking UTM Data

Deiza automatically captures UTM parameters:

Best Practices